BOND STREET RESIDENCE

CONTEXT

The landscape of Bond Street, an iconic block set in the NoHo neighborhood of Manhattan, has rapidly changed over the past few years, from a showcase of independent artists and diverse street culture to a strip of posh luxury condos.

CLIENT
The residents of 30 Bond, many of whom had lived there for decades, were searching for a way to preserve and celebrate the identity and values they cherished, the characteristics that had drawn them to the location in originally.

OBJECTIVE
With the retrofitted elevator project and the street art-inspired mural at its center, LIFTnewyork sought to capture the feel of downtown Manhattan as it once was, when artists and individuals of all types mixed and mingled contributing to New York’s inimitable urban patchwork.

SOLUTION
Working with David Ellis and Doze Green, members of The Barnstormers art collective, LIFTnewyork struck a perfect balance that weaves together expressionist graffiti and stunning line work into a compelling visual narrative and that captures vibrancy of NoHo’s gritty streets.

PHOTO : GION PHOTOGRAPHY


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